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Rethink Robotics, formerly Heartland Robotics, was founded by Rodney Brooks, formerly of iRobot.
Rodney sums up his vision for Rethink Robotics like this on their website.
Our robots will be intuitive to use, intelligent and highly flexible. They’ll be easy to buy, train, and deploy and will be unbelievably inexpensive. Rethink Robotics will change the definition of how and where robots can be used, dramatically expanding the robot marketplace.
Rethink Robotics has never really revealed what they have been working on until now. We give you Baxter, the manufacturing robot.